CREATING A COMMUNITY OF EDUCATED SOFTWARE BUYERS IN SEE

Last year at E-World in Essen, Germany, one of the take home messages for us was “Money is made at the frontiers”. Luckily for us, Southeast Europe is one such frontier for the development of energy markets and it comes with a set of specific challenges that are waiting to be tackled. Among them are unstable regulatory framework, concentrated production assets, general backwardness with respect to liberalization, intercompany debt, and EU regulatory frameworks also hitting the local players. In this setting, the questions about reducing complexities of trading and improving operational efficiencies have fallen slightly behind in the past years. We think that the topic about business software in the niche needs to be urged back and put towards the top of the agenda.

Energy and commodity trading typically require a suite of complex solutions supporting the operational and market activities of sector companies. From wholesale market operations where the main topics are load forecasting, load management, load decomposition, and optimization of deliveries to retail operations where the purchased energy has to be delivered to multiple customers which require a high level of operational efficiency in order to ensure lower cost of customer support, invoicing, reconciliation against network companies, etc., a company which can start with a small investment and a laptop has to invest in itself to keep a good competitive edge.

ROITI has set a target for itself: to create a community of educated buyers and sellers in the region where it is headquartered: Southeast Europe. For this reason, we teamed up with the editors of the Utilities magazine from publics.bg and initiated the First Energy Software Day SEE in Sofia, Bulgaria. Our goal is to stir up the conversation between potential customers and vendors and help identify the key problems specific to the region, the quick wins in terms of maximum business improvement at a minimum investment, and the potential solutions that will make the life of market players simpler and longer. We will be happy to welcome you there and share our and leading market participants and organizations’ views on the status quo and the ways to improve business practices, cut costs, and increase the value proposition of your company.